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You have finally selected the paint color
you adore from hundreds of swatches and chips. Your painter
brings it to your home or business and applies his first
brushstrokes.
To your dismay it looks nothing like you imagined! You
check it against the paint chip sample and find it is
in fact the exact match. How come it looks completely
different on your walls?
We perceive color differently depending on lighting conditions,
the space the color occupies, time of day, and the other
colors in the environment. In fact, dozens of factors
are involved in our color response.
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Before you commit to buying all of the paint for the
job, bring home a small amount of the color and apply
it to a limited area on the wall or on your house's
exterior. Wait for it to dry and then look at it at
various times of day and at night. An interior color
that seems fine in bright sunshine may be too dark by
lamplight or on a cloudy day. An exterior paint color
that looks great on the chip may appear very different
applied to wood siding or masonry in different lighting
conditions.
You can have the shade made lighter or darker and then
try the test again until you're satisfied with the color.
Remember to always view a color in the room where it
will be used (under those lighting conditions)
or on the exterior at different times of the day to
determine if that color is right for you.
Action Painting Company
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